Menos Sal — Behaviour-Driven Public Health Platform

The Challenge
Create a digital solution aimed at promoting healthier consumption habits, addressing a public health concern through accessible and behaviour-oriented design.

My Role
Led UX and UI development, translating health communication strategies into clear digital interactions that could effectively guide users toward informed decisions.

Approach
- Simplification of complex health information
- Clear visual hierarchy to support comprehension
- Prototyping and responsive design

Outcome
A user-centred platform that made health information actionable, supporting behavioural awareness through clarity and structured communication.