Challenge
Improve the login area for Mercedes owners, making it simpler and more intuitive, while enhancing vehicle management for both individual users and corporate fleet managers. Ensure usability, accessibility, and engagement without disrupting current users.

Approach
- Conducted user research: interviews with private owners and fleet managers.
- Revamped dashboards to prioritize critical vehicle info, status, and key details.
- Introduced new B2B features: status tracking, notifications, and visual improvements.
- Iterative, data-driven enhancements based on real user feedback and analytics.

Outcome
- Streamlined and intuitive experience for both B2C and B2B users.
- Increased engagement, feature adoption, and reduced friction in key workflows.
- Continuous product evolution without impacting existing users’ experience.